• banning promotions which encourage people to drink quickly or irresponsibly, and which can lead to crime or antisocial behaviour and make it impossible for people to keep track of the units consumed;
• ensuring all bars, pubs and clubs offer alcohol in both measures so customers have the choice between a single or double measure of spirits and a large or small glass of wine; and
• requiring alcohol retailers to display information about the alcohol unit content of drinks and for supermarkets and convenience stores, the health impacts of alcohol under powers from the Food Safety Act. This allows customers to make an informed decision about how much they drink and the effects on their own health.

Additional conditions for alcohol crime hotspots include;

• restricting happy hours or "pub crawl" promotions at particular times most associated with alcohol-related crime and disorder;
• banning irresponsible bulk buy promotions where for example a consumer must buy more than one 24 pack of lager to obtain a discount to reduce the risk or people drinking excessive amounts of alcohol at home then going out already drunk and causing crime and disorder;
• requiring staff to operate a Challenge 21 policy where anyone who may look under 21 must produce proof of age to buy alcohol;
• requiring licensed door staff to conduct checks for weapons and drugs at times most associated with alcohol-related crime and disorder;
• banning glass containers or ensuring glasses are collected at regular intervals to reduce the risk of violent incidents;
• ensuring that CCTV is in operation at times most associated with alcohol-related crime and disorder;
• and display information on the location of public transport links and taxi numbers to help people get home safely.

In addition the consultation asks for views on whether banning retailers from selling alcohol at prices below the level of excise duty paid, plus the VAT due, would further the Government's objectives in tackling alcohol-related harms in a way that does not unduly affect the majority of responsible drinkers and retailers. The consultation invites views from members of the public as well as businesses, industry groups and interested organisations. It will run for 12 weeks and responses will be used to inform and develop the final set of conditions.

In deciding on when to implement the Code, the government 'will take full account of the views of the pub and drinks trade and the economic conditions affecting the industry at present.'